Regardless of what you think of Sean “Diddy” Combs artistically, as an entrepreneur he gets busy. His storied rise in the music business from intern to mogul laid the blueprint for countless imitators to build upon with their own record companies. Diddy’s clothing extension, Sean John, has grown by leaps and bounds from their original t-shirts, jeans and sweats beginnings. The line now offers formal wear, ladies wear and garments for the kids. Additionally, the men’s fragrance Unforgivable went number one and he hopes to do the same with the launch of his Unforgivable Women’s. Always speaking in superlatives, but never afraid to admit a misstep, peep game on what Diddy has in store for you on a lifestyle tip.

AllHipHop.com: What’s good with the launch of your ladies fragrance?

Diddy: Yeah, I came out with the number one men’s fragrance Unforgivable [and] we got an overwhelming response from the ladies. They wanted their fragrance, they wanted to feel what that Unforgivable women’s scent would be like. [We] made it up, kept it in the same realm of Unforgivable Men’s but put the female twist on it. [It’s] very clean, very seductive, very sensual. It has a coco pina-colada mixed with some berry base. It’s something that’s addictive. It’s something a man wants to smell, when he smells it he thinks about his woman. It gets things where he needs to be. Also on this joint too, there a lot of competition out there. There’s a lot of female fragrances so it’s a big deal for a man to come out with a female fragrance and I see that’s as a positive. A man knows how a woman should smell. We don’t want our woman to smell like our grandmother; smelling like flowers and church on a Sunday. We don’t want that, we want it to smell like we want to eat you up. So that’s how it was designed. I put out a challenge to all of my female counterparts. I’m putting a challenge all the way out there. I got a video message I’m sending out to them too; to Jennifer [Lopez], to Gwen [Stefani], Sarah Jessica Parker that my fragrance is better than theirs. It is what it is. All Hip Hop


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