For black people, Comcast has chosen two of the African American community’s most respected cultural leaders, Magic Johnson and Sean “Diddy, Perhaps?” Combs, to develop Aspire and REVOLT, respectively. Johnson’s Aspire will “celebrate the successes, achievements and accomplishments of the African-American community” through “positive, uplifting” programming that may or may not just be all episodes of The Magic Hour on a continuous loop. In Johnson’s words, Aspire “encourages and challenges African-Americans to reach for their dreams,” which they should go do as soon as they are done watching basic cable.


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