Target. Walmart. Trader Joe’s. As someone aspiring to be an “ethical consumer” who cares about my community (if that’s not, unto itself, an oxymoron), aren’t I supposed to hate both bits of news? Or is it possible that not all national chains are created equal? Is it possible, in fact, that some are better than others?

Upon some hearty investigation, I think the answer is yes, some are better than others — and I’m not saying that (only) because it helps me avoid feeling like a complete sellout to the corporate machine.


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