If only I could get the advertising revenue for posting this spot on the Fiyah. But the glowing and flowing iPhone advert featuring Siri and starring Samuel L. Jackson (I hope I got the billing right) delighted me to no end when I first eyed it last night on the flat panel. Executed with the usual flair, budget, and creativity emblematic of the iconic brand that is Apple, this is a nice beginning for what seems to be a vivacious and compelling campaign. Leave it to Mr. Jackson to bring a cinematic sci-fi suggestibility to a product already leading its category. Sure you’ve probably seen it, so see it again.


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