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Box Office: ‘Think Like a Man’ rakes in surprising $33 million

Moviegoers who saw “Think Like a Man” — a largely female crowd, 62% of whom were 30 or older — loved the film, assigning it an average grade of A, according to market research firm CinemaScore. While the film targeted an African American audience, it is unclear how the movie played with different races this weekend because Sony has historically not provided an ethnic breakdown as part of the demographics it releases for its films.

The strong opening for “Think Like a Man,” based on a relationship advice book by Steve Harvey, is good news for Sony’s Screen Gems label, which spent only about $13 million to produce the film.

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