Artists, designers, and programmers are different, difficult, and–depending on your strategy–delightful.

Great talent is special and you should respect it. There’s a popular belief that creativity is inherently childlike, that creative people are infants who need to “learn” and not be spoiled. This is wrong. Trying to fit superstars into a box is counter-productive, perverse, and doomed. But don’t go to the other extreme and treat these individuals as though they’re made of glass. They’re tough–maybe tougher than you are–and know their worth. What they most want is respect.

Creatives aren’t interested in rules for their own sake and may be highly driven to break them. READ MORE


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