As part of a buzz-generating campaign, the recently rebranded network sent out “bedazzled” scissors to key influencers in fashion and entertainment asking them to send a picture of them “making it work” — one of Gunn’s catchphrases. Lifetime says the “retweets” generated more than 6 million impressions. Parallel to that, the network used images of Klum and Gunn posing with scissors that were posted on billboards and in kiosks. (Watch a behind-the-scenes video of Klum’s shoot below.) READ MORE + VIDEO


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s