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As part of a buzz-generating campaign, the recently rebranded network sent out “bedazzled” scissors to key influencers in fashion and entertainment asking them to send a picture of them “making it work” — one of Gunn’s catchphrases. Lifetime says the “retweets” generated more than 6 million impressions. Parallel to that, the network used images of Klum and Gunn posing with scissors that were posted on billboards and in kiosks. (Watch a behind-the-scenes video of Klum’s shoot below.) READ MORE + VIDEO

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